Givers: The Global Giving App
Givers: The Global Giving App
Givers is a mobile application designed to make it easy for anyone, anywhere in the world, to support causes they care about, in just a few taps.
Givers is a mobile application designed to make it easy for anyone, anywhere in the world, to support causes they care about, in just a few taps.
Role
Role
UX Designer / UI Designer
UX Designer / UI Designer
UX Designer / UI Designer
Timeline
Timeline
4 Weeks
4 Weeks
4 Weeks
Methods
Methods
User Research / User Persona / User Flow / Visual design
User Research / User Persona / User Flow / Visual design
User Research / User Persona / User Flow / Visual design
Problem Statement
Problem Statement
Many people want to give to causes that matter, but donation platforms are often confusing, restricted by location, or lack clear options. There is a need for a simple, mobile-first solution that allows anyone to donate easily, with the ability to choose from different categories of causes.
Many people want to give to causes that matter, but donation platforms are often confusing, restricted by location, or lack clear options. There is a need for a simple, mobile-first solution that allows anyone to donate easily, with the ability to choose from different categories of causes.
Project Goal
Project Goal
Design an intuitive mobile app that allows users to:
Easily browse and select from various cause categories
Make quick and secure donations from anywhere in the world
Feel confident and empowered through a seamless experience
Design an intuitive mobile app that allows users to:
Easily browse and select from various cause categories
Make quick and secure donations from anywhere in the world
Feel confident and empowered through a seamless experience
Understanding the User
Understanding the User
I interviewed 8 potential donors from different countries, ages 20 to 40. The goal was to identify what motivates donations and what makes the experience difficult or discouraging.
I interviewed 8 potential donors from different countries, ages 20 to 40. The goal was to identify what motivates donations and what makes the experience difficult or discouraging.
Key Insights from Interviews
Key Insights from Interviews
80% of participants have abandoned a donation due to long forms or unclear steps.
75% are most interested in causes related to education, health, hunger, and crisis relief.
90% feel more comfortable donating when causes are clearly categorized and described.
60% have experienced restrictions or failed transactions due to limited payment options, emphasizing the need for a smooth, global-friendly payment experience.
80% of participants have abandoned a donation due to long forms or unclear steps.
75% are most interested in causes related to education, health, hunger, and crisis relief.
90% feel more comfortable donating when causes are clearly categorized and described.
60% have experienced restrictions or failed transactions due to limited payment options, emphasizing the need for a smooth, global-friendly payment experience.
Competitor Analysis
To better understand the donation landscape and user needs, I analyzed four mobile platforms that help individuals discover causes and make charitable contributions. This helped identify key features, gaps, and opportunities to improve the giving experience.
User Persona
User Persona
I created two personas to represent key user types.
I created two personas to represent key user types.
High Fidelity Design
High Fidelity Design
Home Screen: Shows a quick summary of total donations. Highlights urgent causes and personalized suggestions based on user preferences and past activity.
Causes Screen: Displays categories like Health, Education, Hunger, and Climate.
Donation Flow: Users choose a preset amount or enter a custom one. The flow is mobile-optimized and takes less than a minute, even on slow networks.
History Screen: Displays a log of all past donations, including amount, date, and cause. Helps users track their impact and revisit causes they’ve supported.
Settings Screen: Users can update their profile and payment methods.
Home Screen: Shows a quick summary of total donations. Highlights urgent causes and personalized suggestions based on user preferences and past activity.
Causes Screen: Displays categories like Health, Education, Hunger, and Climate.
Donation Flow: Users choose a preset amount or enter a custom one. The flow is mobile-optimized and takes less than a minute, even on slow networks.
History Screen: Displays a log of all past donations, including amount, date, and cause. Helps users track their impact and revisit causes they’ve supported.
Settings Screen: Users can update their profile and payment methods.
Key Takeaway from the project
Key Takeaway from the project
Designing for global giving made me realize how important simplicity and trust are in donation experiences. Users want to give, but they will not if the process is too complicated or unclear. A focused, mobile-first design with well-organized cause categories can remove friction and empower more people to give with ease.
Designing for global giving made me realize how important simplicity and trust are in donation experiences. Users want to give, but they will not if the process is too complicated or unclear. A focused, mobile-first design with well-organized cause categories can remove friction and empower more people to give with ease.