Salex: Sales Management App
Salex: Sales Management App
Salex is a mobile sales management application designed to help small business owners easily track sales, manage orders, and monitor inventory.
Salex is a mobile sales management application designed to help small business owners easily track sales, manage orders, and monitor inventory.
Role
Role
UX Designer / UI Designer
UX Designer / UI Designer
UX Designer / UI Designer
Timeline
Timeline
4 Weeks
4 Weeks
4 Weeks
Methods
Methods
User Research / User Persona / User Flow / Visual design
User Research / User Persona / User Flow / Visual design
User Research / User Persona / User Flow / Visual design
Problem Statement
Problem Statement
Small business owners often rely on manual methods (paper or spreadsheets) to track sales, inventory, and customer orders. This leads to errors, misplaced records, and a lack of visibility into business performance. There’s a need for a simple digital solution that helps business owners stay on top of daily operations — anytime, anywhere.
Small business owners often rely on manual methods (paper or spreadsheets) to track sales, inventory, and customer orders. This leads to errors, misplaced records, and a lack of visibility into business performance. There’s a need for a simple digital solution that helps business owners stay on top of daily operations — anytime, anywhere.
Project Goal
Project Goal
Design a user-friendly mobile app that enables small business owners to:
Track and log sales and orders
Monitor inventory in real-time
Access business insights easily
Design a user-friendly mobile app that enables small business owners to:
Track and log sales and orders
Monitor inventory in real-time
Access business insights easily
Understanding the User
Understanding the User
I conducted interviews with 15 small-scale business owners and market vendors to understand their sales tracking habits and challenges.
I conducted interviews with 15 small-scale business owners and market vendors to understand their sales tracking habits and challenges.
Key Insights from Interviews
Key Insights from Interviews
60% of participants had little to no technical background
80% relied on handwritten notes or memory to track sales
95% wanted a simple and fast solution to log sales and orders
90% had lost important sales records at least oncePain Points
60% of participants had little to no technical background
80% relied on handwritten notes or memory to track sales
95% wanted a simple and fast solution to log sales and orders
90% had lost important sales records at least oncePain Points
Competitor Analysis
To better understand the market and user expectations, I analyzed four mobile and web-based tools commonly used by small business owners to manage sales, inventory, and customer transactions.
User Persona
User Persona
I created two user personas “Moyo and Brian” based on the data gathered from the user research. These personas represent the ideal users.
I created two user personas “Moyo and Brian” based on the data gathered from the user research. These personas represent the ideal users.
Low Fidelity Wireframes
Low Fidelity Wireframes
To visualize the structure and core interactions of the Salex app, I created low-fidelity wireframes focusing on simplicity, speed, and ease of use. These wireframes helped me map out the user experience before diving into high-fidelity design.
To visualize the structure and core interactions of the Salex app, I created low-fidelity wireframes focusing on simplicity, speed, and ease of use. These wireframes helped me map out the user experience before diving into high-fidelity design.
High Fidelity Design
High Fidelity Design
After validating the structure and flow through wireframes and usability testing, I moved on to high-fidelity designs.
After validating the structure and flow through wireframes and usability testing, I moved on to high-fidelity designs.
Key Takeaway from the project
Key Takeaway from the project
While designing the app, I started with my own assumptions about what users might need. But through interviews and usability testing, I gained a deeper understanding of their real challenges, such as time-consuming manual processes and the frequent loss of sales records.
This experience reinforced the importance of grounding design decisions in user insights, not assumptions. I learned that users don’t just want a digital tool; they need a solution that saves time, increases efficiency, and keeps their business records safe and accessible.
While designing the app, I started with my own assumptions about what users might need. But through interviews and usability testing, I gained a deeper understanding of their real challenges, such as time-consuming manual processes and the frequent loss of sales records.
This experience reinforced the importance of grounding design decisions in user insights, not assumptions. I learned that users don’t just want a digital tool; they need a solution that saves time, increases efficiency, and keeps their business records safe and accessible.